Michael Bernstein

Executive Director

Michael Bernstein is the executive director of Clean Prosperity, a Canadian non-profit that works toward market-based solutions to the climate crisis.

Michael is an economist by training. He is an advisor to elected leaders across the political spectrum, and a frequent commentator on climate policy. He was named on The Hill Times’ Top 100 Lobbyists List for 2021.

Michael joined Clean Prosperity in 2018. His career has spanned business, management consulting, international development, and politics. Prior to Clean Prosperity, Michael was the CEO of Mama Earth Organics, a small business that delivered organic produce from local farms to families around the Greater Toronto Area.

He worked directly with dozens of farmers and saw first-hand the effects climate change was having on the farms he worked with. As a father of two young kids, he’s also very concerned about the future that we’re leaving to the next generation.

Before working in the local food sector, Michael was a business management consultant at McKinsey where he advised Fortune 500 companies, institutional investors, and governments on key strategic and business issues. He also worked with InvestEco Capital to set up an advisory service that offered support to companies in the sustainable food sector.

Michael holds a Master’s in Public Administration from the Harvard University Kennedy School of Government, and a B.A. in Economics from Yale University.

Michael serves on the C.D. Howe Institute’s Energy Policy Council, on the Public Policy Forum’s Energy Futures Forum, and as a MaRS Cleantech Volunteer Advisor.

When he’s not working on climate change, you can find him building Lego airplanes with his kids or doing his best karaoke impression of Vanilla Ice.

Sarah Lazarovic

Vice President, Marketing

Sarah Lazarovic is a creative director, writer, and marketing strategist. Throughout her career she has worked with non-profits, city agencies, and environmental organizations, towards positive change through behaviourally-informed marketing. From creating the first kids brand for the Toronto Public Library to managing complex integrated campaigns, she uses her broad range of experience to inspire awareness and action at Clean Prosperity.

Prior to her work in marketing, Sarah was a journalist and illustrator for more than a dozen years, working for publications including The Toronto Star, The Globe and Mail, Maclean’s, and others. In 2014 she published a book, A Bunch of Pretty Things I Did Not Buy, a visual essay about consumerism.

Sarah has also worked as a web producer at the CBC, and founded the blog, Torontoist.com. She currently writes a weekly newsletter about eco-anxiety and climate communications called Minimum Viable Planet. It’s less depressing than it sounds.

Sarah runs Clean Prosperity’s Fair Path Forward campaign, dedicated to educating Canadians about why any credible climate plan should include a carbon tax and rebate.

Chad Jeudy-Hugo

Director, Policy and Government Relations

Chad is a government relations and regulatory affairs specialist with over 15 years experience working with decision-makers in Canada, the European Union, and the United Kingdom.

Prior to joining Clean Prosperity, he worked with regulators, trade associations, and private and public sector clients to execute successful public affairs and communications campaigns on policy files in the energy, environment, healthcare, industrial products, trade, and transportation sectors. This work took him from Edinburgh to London to Brussels, and then home to Montreal and Ottawa.

Chad has led lobbying campaigns on clean transportation, green infrastructure, alternative fuels, CO2 and noise reduction limits from heavy duty vehicles, and solar panel market access while working for the Canadian Urban Transit Association, NATIONAL Public Relations, and Kreab Brussels. He also worked on the recognition of professional qualifications for doctors at the General Medical Council (London).

Chad wants to do more to address climate change and believes that we can do well by doing good.

Jake Wadland

Communications Manager

Jake has worked with human rights, humanitarian aid, social entrepreneurship, and environmental organizations all over the world. In addition to his background in communications, Jake has also worked in field logistics and information technology. He sees carbon pricing as the most practical and realistic way to get people of different political viewpoints working together to reduce emissions and meaningfully address climate change.